.:: Program Studi Manajemen ::.

EOC (Employee Organizational Commitment) regarded as work attitude that influence behaviors that lead an organization to functioning effectively. Biogrraphical characteristics are likely believed as factors that have impact on employee work attitude and behavior. This study was aimed to investigate the relationship between EOC and biographical characteristrics of employees (credit specialists) at state-owned banks in Jakarta. There were 4 (from 5) hypotheses substantially tested. This study showed a significant relationship between EOC and biographical characteristics such as sex, marital status, age, and length of service. Higher EOC was associated with employees who are male, married, older, and with longer service at state-owned banks in Jakarta.There was no relationship between EOC and employee’s level of education.

Kata kunci: komitmen keorganisasion, usia, masa kerja, jenis kelamin, status perkawinan, tingkayt pendidikan

This study explores the linkages organizational commitment and manager performance in Indonesia. In the theoretical model: (1) organizational commitment affects totally to managers performance, (2) this affects can directly or indirectly via two intervening variable: budget adequacy and budgeting participation. To test the relationship, a survey questionnaire was administered to managers of public corporation in Jakarta Stocks Exchange (JSX). Results of path analysis support the hypothesized relationships.

Kata Kunci: komitmen organisasi, kinerja manajer, kecukupan anggaran, partisipasi penganggaran

One of the forms of market anomaly which gets more attention is day of the week effect. The aim of this study is to analyze the existence of the day of the week on stock returns of PT Aneka Tambang, Tbk in return and volatility equations.

The data consist of the daily closing prices of ANTAM, a total of 1782 and ranging from November 27, 1997 to March 31, 2005. Model used is Ordinary Least Square (OLS), Generalized Autoregressive Conditional Heteroscedasticity (GARCH), and Modified GARCH.

The result of mean returns is that Friday has a positive return and Monday has a negative return. This study reports that presence of the day of the week effect on stock returns of PT Aneka Tambang, Tbk in return and volatility equations. OLS model finds that (a) Friday has the highest return and Thursday has the lowest return, and (b) Tuesday and Friday are statistically significant. GARCH (1,1) and modified GARCH (1,1) used conclude that (a) Tuesday has the highest return and Monday and Thursday have the lowest return, and (b) Monday, Tuesday, and Friday are statistically significant. The last two models used also assert that (a) the presence of volatility on ANTAM stock, and (b) Friday has the lowest volatility and Thursday has the highest volatility.

Key Words: Day of the Week, OLS, GARCH, Modified GARCH, Return, Volatility.

Competition in low tar and nicotine machine cigarette sector becomes sharp and government regulation continuously increases cigarette tax and also smoker awareness for being “healthier”. In case of that, PT Djarum creates innovation by launching Djarum Black, by beating Djarum good will, expected can compete in niche market of low tar and nicotine cigarette (mild). In developing marketing strategy, every seller faces branding decision. Because branding is main problem in product strategy, writer analyze brand equity elements which is related to Djarum Black. A research toward Djarum Black has been undertaken by using descriptive method with data processing approach to conclude the strength of its equity elements. Djarum Black brand equity before it had done test of validity, reliability and to make the conclusion of it, we used Cochran Q test. The result shows that top of mind Djarum Black have position on the third in four mild cigarettes, association with distinguished Djarum Black is black cigarette with tar contain and low nicotine, for adult men, difference performance, attractive advertised, full imagination and creative, perception of Djarum Black quality has good category and the price is not expensive, Pyramid of Djarum Black loyalty is vertical, its mean Djarum Black consumer is not yet loyal. From the result it is hoped that Djarum Black is consistent in develop the product and has high commitment in product quality also keep on in native and communicative to the consumers in order to increase a enlarge the market target.

Kata Kunci: brand equity, persepsi kualitas, kesadaran merek, asosiasi merek, loyalitas merek, nilai, kepuasan pelanggan, aset merek, harga, penjualan, interpretasi informasi.

This research is focused in exploring the linkage between investment in manufacturing technologies and investment in environmental technologies. Survey of 74 varying companies shows that investment in environmental technologies was significantly related in a positive direction to investment in manufacturing technologies. The survey revealed evidence that environmental technologies have been regarded as ancillary investments; as investment in manufacturing increased, so did the proportion of that investment directed toward environmental technologies. Further, increased investment in advanced process technologies actually shifted investment away from pollution prevention. In contrast, increased investment in quality-related organizational systems favored investment in recycling programs and shifted away investment in pollution control. Thus, the management desire to expand implementation of pollution prevention can be obtained by increasing investment in quality management.

Key Words: environment, operations management, pollution, process management.

Sosro, the innovator of packaged ready-to-drink tea in Indonesia, has been the market leader in product category of bottled tea drink for many years since its first launching in 1970. A number of local bottled tea drink brands had entered the market but they just could occupied market follower positions. Coca-Cola and also Pepsi, the two big global beverage companies, tried to challenge Sosro by launching the same product into the market: Coca-Cola launched Frestea while Pepsi launched Tekita. The response of Sosro in facing the challenge was very elegant: Sosro launched S-Tee in the year of 1999 as fighting brand against Tekita and positioned Fruit Tea as fighting brand against Frestea. The positioning of S-Tee and Fruit Tea as fighting brands was communicated by PT Sinar Sosro - the producer of Sosro, S-Tee, Fruit Tea, and other beverages – by using advertising campaigns especially in television. The study tried to find out the effectiveness of fighting brand strategy used by Sosro by elaborating consumer perception on competition among Sosro, Fruit Tea, and Frestea. The study was conducted in Institut Bisnis dan Informatika Indonesia (IBII) campus by using quota sampling method. The findings of the study were very surprising: (1) Positioning Fruit Tea as fighting brand against Frestea was in vain because 58% of the respondents claimed competition between Sosro and Frestea was the most dominant, and only 11% of them perceived the competition between Fruit Tea and Frestea; (2) 83% of the respondents claimed that contribution of advertising in creating perception of competition among the three brands was very significant; and, the worst was (3) 25% of the respondents claimed that Fruit Tea was competing with Sosro. The study also recommend to the management of PT. Sinar Sosro to conduct further study on consumer perception about competition between Sosro and Fruit Tea, and whether they realize that Sosro and Fruit Tea are actually produced by the same company.

Kata kunci: Persaingan, tataran persaingan (level of competition), analisis pesaing, strategi bersaing, strategi pengembangan merek, merek tempur (fighting brand), iklan, persepsi.