.:: Program Studi Manajemen ::.

This paper attempts to investigate the influence of good corporate governance (GCG) on the market performance of publicly listed companies in Jakarta Stock Exchange. In an environment where cost of dishonesty is perceived to be negligible like the case in many developing countries, investors heavily rely on GCG in making investment decisions. Using sample of 65 companies, the findings confirm our hypothesis that corporate governance has positive and significant influence on market performance.

Key Words: corporate governance, market performance, agency relationship

In the globalization and regional autonomy era, the competition in the private service industry of higher education have tighter. The management of institutions should anticipate the changes by arranging and planning a marketing strategy effectively, efficiently, and have to implement it consistently.

The objectives of this research are: 1) to find out the influences of external and internal factors on marketing strategy and its impact on marketing performance; 2) to find out the condition of all research variables; 3) to find out the differences between Sekolah Tinggi and Akademi about management perception of all research variables of higher education institutions supervision by Kopertis Wilayah III Jakarta, which has been acredited by Badan Akreditasi Nasional (BAN).

This research took 124 of 128 private higher education institutions: Sekolah Tinggi and Akademi. The data was taken by using census. Reseacher used two kinds of questionaires which validity and reliabilty has been tested. The SPSS ver. 11.0 computer software is used for descriptive statistics analysis. Relationship among variables analysis is used LISREL ver. 8.3. computer software.

The result of this research shows that: 1) There are 12 (twelve) internal and external factors that were considered as low score in higher education services industry; 2) The most impact of the reseach model is marketing strategy toward the marketing performance than the influence of external or internal aspects toward the marketing strategy; 3) There are no significant differences between the management of Sekolah Tinggi and Akademi institutions about their perceptions on external conditions, internal conditions, marketing strategy and marketing performance; 4) Improving the quality of marketing strategy, the internal institution aspect is more dominant to be improved by using better functional strategic planning.

Key Words: School Based Management (SBM), Curriculum Based Competence (CBC), services, environment, strategy, programs, performance

This research’s aim to see the influence of opinion leadership to the growth of tourism sector of Bengkulu, and implication of tourism destinations of brand images, measuring how big advantage and disadvantage of method measurement opinion leadership , and know influence conception brand images of tourism destination seen saliency of organic images found on tourism sector of Bengkulu. used by Technique Analysis is analysis content followed by analysis factor. The research’s result is genated from 123 separate items and finally form 10 clusters of is same attribute. Of factor analysis in giration of varimax specified by 30 indicator variables finally 7 factors.

Key Words: opinion leadership, tourism, brand images

Both product involvement and brand commitment are essential in making and implementing marketing strategy. The degree of relationship was varied depending on other moderating variables. The aim of this research is to know the influence product attribute and consumer intention to buy as moderating variables on the relationship between product involvement and brand commitment. Simple Regression analysis and Moderating Regression analysis are used to analysis the data. The research results are, (1) The increase of product involvement cause significantly increasing brand Commitment, (2) Product attribute is not a moderating variable but as pure independent variable on brand commitment, and (3) Consumer intention to buy is a quasi moderating on strengthening the relationship between product involvement and brand commitment.

Kata Kunci: Komitmen, keterlibatan, Atribut, Niat beli

The movement pattern and fluctuation of stock price is very important to investors. Through this knowledge, investors can make an exact strategy to maximize profit. This study examines the pattern of stock price movement, its forecasting and calculates the magnitude of its changes, especially in stock price of several banks. Beside that, the aim of this study also to analyze factors that influence the change of stock price.

Based on time series analysis, investors can determine the right time to buy and sell the stock. The investors can also calculate the potential gain and capital loss of the stocks. This study also found that the interest rate influenced stocks price but it was not unlikely the case for inflation rate.

Kata kunci: harga saham, fluktuasi, tingkat bunga, tingkat inflasi, strategi investasi

The development asset of Bank Syariah until end of December 2003 was 7.86 trillion and was accepted to raise more than 1% in the year 2004 and 5% more of national financial asset in 2011. Third Partial Fund (DPK) was 5.73 trillion meanwhile the expenditure had reached to 5.53 trillion. Compared to new national financial 0.69% (Asset Total), 0.66% (DPK) and 1.10%(expenditure).

Research method used descriptive and rasio financial analysis for analysis technic which contained of CAR, ROA and LDR rasio. Bank performance was mentioned good if the value of CAR above 8%, ROA above 0% and LDR above 70 – 100% or 80 – 110%.

Performance Analysis of Bank Syariah by using CAR, ROA & LDR rasioshown a different results. Bank Syariah performance as per CAR & ROA analysis found 2(two) good bank categorized which are Bank Muamalat & Syariah Mandiri, meanwhile Bank Mega Syariah categorized not good. As per LDR Analysis, these three Bank Syariah; Bank Muamalat, Bank Syariah Mandiri and Bank Mega Syairah were found in good categorized. To get a better performance Bank Syariah should keep a good maintenance by managing their credit/financing very carefully to their customers.

Kata Kunci: kinerja bank, bank syariah, CAR, LDR, ROA, mudharabah